Our expertise

Annual reports

signi is Mexico’s pioneer of modern annual report design. With close to 500 books produced since 1980, we are the most experienced agency, the most awarded, and the market leaders. We keep a consistent relationship with most of our clients, averaging more than 5 years with each; having worked for many of them for more than 10, 15, and even 25 years.

We have been part of the transformation of this key corporate communication tool in its evolution from a financial report to a marketing focus document, and from its printed versions to web publishing.

At signi we work hard to keep up with this trend, and based on our strategic focus, we continue to help our clients define their corporate messages, by conveying these in printed and electronic documents that connect with their target audiences, all of this with the sole purpose of communicating the corporation essence and personality.

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Our strategic focus, our vision, and experience, are the foundation to create engaging and attractive experiences through effective design and production for the electronic media to reach our clients’ goals.

From banners and animations, to planning and developing complex websites, interactive annual reports, and apps for portable electronic devices, we offer a wide range of services that include the definition of initial concepts, information architecture, look & feel design, as well as programming and preparing files, supervising the website launch, and doing regular maintenance tasks. Everything with the same strategic focus: to satisfy our clients’ communication needs, regardless of the media output.

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Branding and visual identity

Today, all companies are facing a more competitive environment; high quality is a given on every product or service, making most of them a sort of commodity. In this context, it becomes essential for corporations and brands to clearly differentiate and position themselves among their stakeholders. Branding—as it is known—is a key tool to reach audiences and to communicate the added value each company, brand or product has to offer.

Our branding services include from developing the strategy for positioning companies and brands, and can extend to existing brand assessment and evaluation; naming; development of corporate identity architecture; brand, symbol, and logo design; production of printed and on-line corporate identity systems manuals; and consulting services during implementation.

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Corporate responsibility reports

A company’s success depends not only on the strength of its financial standing, but also on its overall economic, social, and environmental performance. It has become essential for corporations to communicate their social responsibility strategy and activities through a comprehensive document directed towards key stakeholders. At signi we have capitalized on our 35+ years of experience in producing annual reports and close to 20 developing sustainability and social responsibility documents, to make corporate responsibility one more of our core competencies.

We work together with our strategic partners, experts in the field of sustainability and social responsibility, to offer our clients a comprehensive service, helping them to comply with the GRI (Global Reporting Initiative) indicators and Global Compact guidelines in order to transform these documents in planning tools and drivers to increase efficiency.

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Corporate brochures, fact books, investor kits, promotional brochures, product and service catalogs, books and magazines... We have extensive experience designing printed materials to promote and sell a company’s products or its strategic approach. We translate and portray our clients’ unique characteristics, operations, products, and services and work to understand the needs of their audiences as well. We bring our specialized technical expertise in design processes and graphic production that yield superior results, every time.

Our services comprise from the initial concept to the last production detail of any printed piece; we can also coordinate and supervise its printing process.

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